The Erin Heatherton June 2011 ELLE UK editorial is creatively colored and beautifully shot. The strikingly beautiful Victoria's Secret model shows off her diversity with this deeper, more thought-provoking shoot entitled When the Dawn Breaks, which claims to show off a newer, more unexpected side of the summer season.
The editorial shows off Heatherton's racier side with a few topless shots. For the most part, the shoot strikes the balance between classy and sensual without crossing the line. Set alongside some beautiful beaches and even in the ocean, this spread will definitely get you excited about upcoming summer fashions and everything that comes with them.
The overarching theme of the shoot is to showcase color -- "Think you've seen all the ways to wear color this season? Think again. Think neon. Think texture. Think wear it your way." This exciting subtitle tells a story about the way that fashion is always changing and pushing boundaries, which is exactly what Heatherton and photographer Enrique Badulescu are doing throughout the shoot.
What's Driving This Trend
- Colorful Fashion
- Disruptive innovation opportunity: Develop new ways to incorporate neon colors and textures in fashion designs.
- Diversity in Modeling
- Disruptive innovation opportunity: Promote inclusivity in the modeling industry by showcasing models with unexpected and diverse looks.
- Classy Sensuality
- Disruptive innovation opportunity: Create a balance between classy and sensual fashion shoots that push boundaries without crossing the line.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Explore new ways to experiment with colors and textures in fashion designs.
- Photography
- Disruptive innovation opportunity: Develop innovative techniques for capturing the balance between classiness and sensuality in fashion photography.
- Modeling
- Disruptive innovation opportunity: Embrace diversity by featuring models with unconventional looks and diverse backgrounds in fashion editorials.
