Eric Cahan Captures Gorgeous Gradient Skies

 - Jul 8, 2011
References: ericcahan &
This stunning series of sunset snapshots by Eric Cahan will definitely warm you.

Eric Cahan is a New York-based photographer who often uses the natural environment as his muse. For this collection, Cahan captured vibrant sunsets from all over the world. He took both vertical and horizontal images, and solely shot the horizon. By doing this, viewers are able to see the gorgeous gradient of colors as they shift from darker to lighter hues. Many of these sunsets were captured from Cahan's native New York, while other skies are from foreign destinations such as Brazil and Punta Cana.

Eric Cahan definitely "sets" the bar high with these glowing gradients.

Implications - Eco-conscious consumers are constantly searching for green companies who can provide them with eco-friendly products. They will often attribute a green identity to companies who emphasize the environment in their advertisements, as these ads reflect their values. Companies who seek to appeal to eco-conscious demographics should incorporate nature-themed images and text into their marketing campaigns.