The Emporio Armani Fall 2013 collection came to the fore at this year's Milan Fashion Week. The event set the couture stage for the label's current take on style, seen in its militaristic garb that in many ways channeled the looks of Soviet Russia.
This chic Soviet feel was driven home by way of cascading velvet frocks and strict, buttoned up outerwear. Practical notes were delivered via the thick tweed and layers of cloth, making this Fall 2013 line a warm choice for the coming cold months. Paired with these fabrics were an assortment of upscale bags. Diversity was key here as the label incorporated handheld satchels, messenger bags and thin, envelope like handheld totes.
What Makes This Trend Stand Out
- Soviet-inspired Couture
- Disruptive innovation opportunity: Designing a modern twist on Soviet fashion by incorporating sustainable materials and technology.
- Militaristic Garb
- Disruptive innovation opportunity: Creating versatile and functional clothing with military-inspired details for everyday wear.
- Upscale Handbags
- Disruptive innovation opportunity: Developing innovative features and technology for high-end handbags, such as smart functionalities and sustainable materials.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Introducing eco-friendly and sustainable practices to the fashion industry to reduce its environmental impact.
- Textiles
- Disruptive innovation opportunity: Advancing the development of durable and sustainable fabrics for fashion and apparel.
- Accessories
- Disruptive innovation opportunity: Incorporating technology into accessories, such as handbags, to create a more functional and connected experience for users.
