This InMoment (formerly Empathica) infographic looks at the impact that social media has on U.S shoppers when it comes to purchasing decisions. According to this research, 55% of users have liked a brand on Facebook, while 37% have visited a brand's website on a cell phone and 31% have purchased coupons.
It seems that Facebook drives the most traffic to retailers, followed by Google reviews and Groupon. Once the client is physically in the store, they still engage in social interaction by either scanning QR codes with their mobile device or comparing prices online.
This infographic stresses the importance of having a social strategy that will target the right consumers. It is important now more then ever for marketers to be aware of what channels clients are using and to embrace the social shift.
Key Themes Behind This Trend
- Social Media Impact
- Opportunity for businesses to leverage social media platforms for marketing and brand building.
- Mobile Shopping
- Potential to capitalize on the growing trend of mobile shopping and purchase decisions.
- Consumer Engagement
- Room for businesses to engage consumers through different channels and interactive experiences.
Where This Applies
- Retail
- Disruptive innovation opportunities in integrating social media and mobile shopping into brick-and-mortar retail experiences.
- Digital Marketing
- Opportunities for marketers to develop social media strategies and targeted campaigns.
- E-commerce
- Potential for e-commerce platforms to enhance user experience by incorporating social interaction and mobile shopping features.
