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This InMoment Chart Explains Social Media's Impact on Purchases

 - Jul 17, 2012
References: inmoment &
This InMoment (formerly Empathica) infographic looks at the impact that social media has on U.S shoppers when it comes to purchasing decisions. According to this research, 55% of users have liked a brand on Facebook, while 37% have visited a brand's website on a cell phone and 31% have purchased coupons.

It seems that Facebook drives the most traffic to retailers, followed by Google reviews and Groupon. Once the client is physically in the store, they still engage in social interaction by either scanning QR codes with their mobile device or comparing prices online.

This infographic stresses the importance of having a social strategy that will target the right consumers. It is important now more then ever for marketers to be aware of what channels clients are using and to embrace the social shift.