The Fall/Winter 2016 collection of embroidered clothing from LOSERS, dubbed 'Souvenir,' looks to take its wearer back in time by reinstalling a style that became popular among American soldiers during the post-war period.
As HYPEBEAST reports, the embroidered clothing worn by the Japanese was often taken overseas by those who were stationed there during the second World War -- which turned the pieces into a statement of rebellion as they became more and more prominent in American fashion.
With the Souvenir collection, LOSERS looks to bring this back by making use of statement Japanese-style embroidery on jackets, crewnecks, hoodies and more. Although LOSERS modernizes the looks, it maintains much of the designs that made them become a symbol of post-war rebellion so long ago.
What's Driving This Trend
- Post-war Rebellion Fashion
- Opportunity for fashion brands to capitalize on vintage styles popularized by historical events and cultural movements.
- Japanese-inspired Embroidery
- Opportunity to include traditional Japanese embroidery in modern fashion designs for a unique and eye-catching aesthetic.
- Military-inspired Clothing
- Opportunity for fashion brands to draw inspiration from historical military clothing, creating new and innovative designs that honor traditions while staying modern.
Who This Affects Most
- Fashion
- Fashion brands can use historical styles and cultural movements as inspiration for modern designs with retro appeal
- Textile and Embroidery
- Embroidery companies can explore traditional Japanese embroidery techniques to expand offerings and appeal to fashion brands looking for unique details.
- Military Clothing and Accessories
- Military clothing and accessory companies can create modern versions of historical pieces popularized by cultural movements, appealing to both military history buffs and fashion enthusiasts seeking unique looks.
