The Ellen von Unwerth photo series was inspired by an eclectic all-night party scene. Named 'Berlin by Night,' this spread features a wide variety of characters typical of the German capital's nighttime events. The dark and erotic pictures were shot inside the graffiti-covered walls of a converted power plant.
The models for this Ellen von Unwerth photo series wear looks created by Schwarzkopf stylist Armin Morbach.
Implications - With society so saturated with advertising, consumers have become desensitized to images. The advertisements that affect them now contain shocking or taboo imagery that makes the message memorable. Companies can incorporate these elements into their marketing campaigns to reach their desired demographic.
What's Driving This Trend
- Shocking Imagery Marketing
- Incorporating shocking or taboo imagery in marketing campaigns to captivate and engage consumers.
- Desensitization to Images
- Exploring innovative ways to capture consumers' attention in a saturated advertising environment.
- Nightlife Aesthetic
- Leveraging the dark and glamorous essence of the nightlife scene in various industries.
Who This Affects Most
- Fashion
- Integrating the edgy and provocative elements of the Ellen von Unwerth photo series into fashion advertising and runway shows.
- Beauty
- Using the gritty and unconventional aesthetic of the Berlin by Night spread as inspiration for beauty campaigns and salon experiences.
- Hospitality
- Creating immersive nightlife-themed experiences in hotels and venues, drawing inspiration from the dark and erotic ambiance of the photo series.
