Eastern Gothic Editorials

The ELLE Vietnam 'Dark Romance' Photoshoot Stars Hye Jung Lee

The Gothic look has been given an Eastern edge in the ELLE Vietnam 'Dark Romance' editorial. This is not necessarily the case because the photoshoot stars an Asian beauty, although that doesn't hurt. The golden accessories, intricate detailing and blunt hairstyle all allude to an Eastern element.

The ELLE Vietnam 'Dark Romance' editorial was styled by Sara Francia. Putting together all-black ensembles, she clad Korean model Hye Jung Lee in the designs of such labels as Givenchy, Prada and Versace. Posing in front of Alexander Neumann’s lens, Lee's outfits are further dramatized through the use of strategic lighting, which casted theatrical shadows against the walls.

The winter looks in the ELLE Vietnam 'Dark Romance' editorial were completed by hairstylist Franco Argento and makeup artist Sergio Corvacho.

Eastern Gothic Fashion
Opportunity for fashion designers to incorporate Eastern elements into Gothic aesthetics.
Asian Beauty Representation
Opportunity for beauty brands to embrace diverse and inclusive representations of beauty.
Dramatic Lighting in Fashion Photography
Opportunity for photographers and artistic directors to experiment with strategic lighting techniques to create dramatic effects in fashion editorials.

Sectors Adopting This

Fashion Design
Opportunity for fashion designers to create innovative designs that merge Eastern and Gothic aesthetics.
Beauty Industry
Opportunity for beauty brands to promote diversity and inclusivity by featuring Asian beauty in their campaigns.
Photography
Opportunity for photographers to explore creative lighting techniques to enhance the visual impact of fashion editorials.
SCORE
6.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 88%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X