This Elle US March 2014 fashion shoot takes place amidst a stack of empty cardboard boxes.
Photographer Liz Collins captures this slightly strange sartorial shoot. Mountains of brown cardboard boxes are artfully stacked to make different stylistic effects. In images the boxes are stacked one on top of the other, partially eating up the grey wall behind, or flat boxes are put together to make lines. Different geometric shapes were clearly the inspiration for the background, and all the cardboard was placed with a lot of intent and forethought.
Model Behati Prinsloo has her hair dip dye hair parted in the middle. Her makeup is very fresh and minimal. The fashion in the Elle US March 2014 editorial is also very minimal. White and black with a little blue is the bulk of the colors in the clothing. One style element that does stick-out is a pair of black and pink pom-pom heels that don't match.
What's Driving This Trend
- Minimalist Aesthetic
- There is a trend towards minimalist fashion and editorial design that emphasizes simplicity and functionality.
- Upcycling
- Using discarded materials like cardboard to create fashion shoots represents an opportunity for brands to embrace sustainable and environmentally-friendly practices.
- Geometric Design
- Incorporating geometric shapes and patterns into design and fashion photography is a trend that gives images a more visually interesting and dynamic look.
Who This Affects Most
- Fashion
- Minimalist fashion design and editorial shoots like this one in Elle US present opportunities for upscale and affordable brands alike to tap into growing demand for simplicity and functionality in clothing.
- Sustainability
- Upcycling discarded materials like cardboard creates opportunities in the sustainability industry for companies to create new products and reduce waste.
- Photography and Design
- Incorporating geometric shapes and patterns into design and fashion photography is a trend that could lead to new opportunities for businesses specializing in creative photography and graphic design.
