The Elle Ukraine April 2012 editorial fully embraces the current flapper fashion fad. Instead of adapting it in a more modern manner, either through the ensembles themselves or the photo shoot, this editorial keeps it quite authentic and in more ways than one. First of all, the sets aren't too elaborate nor the photos themselves highly stylized. Secondly, the outfits are glamorously and femininely demure.
Captured by Spanish photographer duo Andoni & Arantxa, the Elle Ukraine April 2012 editorial stars model Natalia Siodmiak. The Polish beauty was styled by Natalia Osadchaya, who clad her in a shimmering wardrobe filled with pieces from the likes of Gucci, Alberta Ferretti and Azzedine Alaia. Her classic finger waves were done by Makiko Nara with full makeup by Megumi Itano.
What's Driving This Trend
- Flapper Fashion Revival
- Embracing the authentic flapper fashion trend can present opportunities for fashion brands to create new collections that pay homage to the 1920's, whilst keeping it modern and innovative.
- Feminine Demure Fashion
- The editorial's spotlight on feminine demure fashion could inspire beauty brands to offer more delicate and subtle cosmetic looks, particularly for makeup that compliments vintage-inspired clothing styles.
- Authentic Editorial Shoots
- This editorial's focus on authenticity and simplicity highlights an opportunity for photography agencies to create similarly genuine shoots with a focus on natural lighting and less stylized photo techniques.
Who This Affects Most
- Fashion
- The authentic flapper fashion trend can present an opportunity for fashion brands to create new collections that pay homage to the 1920's, whilst keeping it modern and innovative.
- Beauty
- The editorial's spotlight on feminine demure fashion could inspire beauty brands to offer more delicate and subtle cosmetic looks, particularly for makeup that compliments vintage-inspired clothing styles.
- Photography
- This editorial's focus on authenticity and simplicity highlights an opportunity for photography agencies to create similarly genuine shoots with a focus on natural lighting and less stylized photo techniques.
