This exceptionally vibrant editorial for Elle Mexico features neon makeup and all kinds of colorfully patterned apparel. These looks have the edgy feel of punk fashion, but they also incorporate bright and cheery colors in terms of makeup, hair and clothing.
Model Jessica Pitti's hair color seems to change several times through out this eccentric editorial. In some shots it's pink, while in others it's purple, blonde or black. Pitti's wild neon makeup compliments the loud looks she's sporting in this funky fashion spread. In some shots she appears with purple eye shadow and glue-on gems. In one capture, she actually has lime green eyelashes and green lipstick to match.
The patterened apparel in this Elle Mexico editorial is extremely bright and promotes mismatching outfits. One look incorporates a pair of jeans, a white and green striped dress and a brilliantly colored blazer. These looks were not designed to be ignored.
Key Themes Behind This Trend
- Neon Makeup
- Opportunity for cosmetic brands to create bold and vibrant neon makeup products.
- Patterned Apparel
- Chance for fashion brands to embrace bold and colorful patterns within their clothing lines.
- Punk Fashion
- Potential for fashion designers to incorporate edgy and punk elements into their collections.
Where This Applies
- Cosmetics
- Disruptive innovation opportunities for cosmetic brands to develop neon makeup lines.
- Fashion
- Innovation potential for fashion brands to create patterned apparel with vibrant and loud designs.
- Beauty
- Opportunity for beauty brands to explore punk-inspired trends in their makeup and hair products.
