In the 'Here Comes The Sun' editorial for ELLE Marriage India November 2013 issue, photographer Arjun Mark captures the stunning Palevi Singh in an assortment of blinged-out bridal gowns. Singh appears in a sheer molten gold confections adorned with fringe, gold-incorporated sari's and gilded accessories. Her hair and makeup was courtesy of Gabriel Georgio and Marianna Maukuchyan. Indeed, Singh seems to radiate in these luminous designs and their matching bling. Mark plays with light and shadow in each photograph to enhance the incandescence of the overall shoot.
The spread features traditional Indian styles with a contemporary twist that can be enjoyed by all. Brides-to-be will appreciate the exotic inspiration as they plan their big day. Even those who aren't yet engaged will have some new material for their dream wedding journals (and Pinterest boards).
Key Themes Behind This Trend
- Jeweled Bridal Gowns
- Opportunity for designers to incorporate unconventional materials into bridal wear, allowing for unique designs that stand out.
- Contemporary Indian Bridal Fashion
- The blending of traditional Indian styles with a contemporary twist can appeal to brides of different cultural backgrounds, offering an opportunity to expand the market.
- Bridal Photography with Shadows
- The use of light and shadow in bridal photography presents an opportunity for photographers to experiment with new techniques and create unique and captivating images.
Where This Applies
- Bridal Fashion
- Designers in this industry to consider incorporating unconventional materials and blending traditional styles with contemporary designs.
- Wedding Photography
- Opportunity for photographers to create captivating images through the use of light and shadow.
- Event Planning
- Bridal inspiration shoots can inspire event planners to create unique and exotic wedding designs.
