The Elle Italia February 2010 issue is showing a mix of designer pieces and high-fashion style in its 'Lookbook' editorial. From Lagerfeld's futuristic dresses to structural Viktor & Rolf, the spread brings the runway to its readers.
The most dynamic combination has to be the standout red lip from Philosophy by Alberta Ferretti and the messy side ponytail. Photographed by Michael Sanders, 'Lookbook' will have any woman drooling.
Implications - **How do businesses go about portraying themselves as on the cutting edge? Answer this question as your concluding sentence.
Very often, many consumers require direction or leadership from the market when it comes time to invest time and money into new products. Businesses that can portray themselves as organizations that clients can depend for advice and up-to-date concepts will see large returns in today's industry.
What's Driving This Trend
- High-fashion Style
- Opportunity for businesses to showcase designer pieces and couture style to cater to fashion-forward consumers.
- Futuristic Dresses
- Innovation potential for businesses to create futuristic dress designs that push the boundaries of fashion.
- Messy Side Ponytail
- Disruptive innovation opportunity for haircare and styling industries to create new products and techniques for achieving trendy messy side ponytails.
Who This Affects Most
- Fashion
- Opportunity for fashion brands and retailers to market high-fashion style and designer pieces to fashion-conscious consumers.
- Haircare
- Innovation potential for haircare brands to develop products specifically catering to achieving and maintaining messy side ponytail hairstyles.
- Photography
- Disruptive innovation opportunity for photographers to explore unique and artistic ways to capture fashion editorials and couture spreads.
