The Elle France June 2014 photoshoot featuring model Rianne Ten Haken displays a most unusual take on cosmetics. Make up expert Serge Hodonou chose to do away with natural looks that are most often paired withe beachside editorials, instead focusing on pops of blue and bright red.
Haken's lashes were coated in indigo shades while her lips were covered with a bright scarlet gloss. While these choices are bold and eye catching, they hardly detract from the apparel choices of stylist Julie Chanut-Bombard.
While beach scenes such as this one usually call for black and white bikinis, Chanut-Bombard broke with the basics by infusing the set with patterned wrap dresses, elegant one-piece suits and see-through knits.
Why This Trend Is Growing
- Unconventional Cosmetics
- Opportunity for cosmetic brands to create bold and eye-catching makeup looks that break away from traditional natural looks.
- Patterned Beachwear
- Opportunity for fashion brands to offer beachwear options that break away from the typical black and white bikinis and incorporate patterns and unique designs.
- Colorful Editorials
- Opportunity for magazines and editorial teams to create visually striking and attention-grabbing photo shoots by using vibrant and unconventional color palettes.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry can innovate by embracing bold and unconventional makeup looks, inspiring consumers to try new and vibrant colors.
- Fashion
- The fashion industry can disrupt the beachwear market by introducing unique and patterned designs, providing consumers with more options to express their personal style.
- Media and Publishing
- The media and publishing industry can disrupt and captivate audiences by creating colorful and visually stunning editorials that stand out from traditional fashion spreads.
