Summer is all about embracing your inner and outer beauty while showing some skin; this Elle France April 2013 seems to be doing just that and then some.
Brunette bombshell Edita Vilkeviciute is captured by photographer Jan Welters as she frolicks in the water and relaxes on the beach all while looking incredibly seductive. While the model may be more covered up in some photos than others, she appears to have no problem showing off her amazing curves for the majority of the editorial. She wears triangle and bandeau bikinis, one-piece suits and barely there cover-ups styled by Hortense Manga.
Carefree, spontaneous and sun-kissed, this Elle France April 2013 photo shoot is exactly what the upcoming season should look like.
Why This Trend Is Growing
- Body Positive Swimwear
- The trend of swimwear designs that promote body positivity and curves can be a disruptive innovation opportunity for swimwear and fashion industries.
- Outdoor Photography
- The trend of outdoor photography can be a disruptive innovation opportunity for travel and tourism industries in collaboration with professional photographers and models.
- Comfortable Beachwear
- The trend of prioritizing comfort and functionality in beachwear can be a disruptive innovation opportunity for activewear and athleisure industries.
Industries Being Reshaped
- Swimwear
- Swimwear industry can embrace body positivity by producing swimwear that is designed to suit all body types.
- Fashion
- The fashion industry can incorporate outdoor photography for fashion ads to shift from studio photography.
- Photography
- The travel and tourism industry can involve outdoor photography professionals to capture beautiful and authentic moments.
