In this February 2010 multi-page spread of Elle China, Jessica Stam presents a light, airy, lovable quality. Showing a more playful side, these brightly coloured, high contrast prints really put an emphasis on Stam’s natural glow.
Shot by Mei Yuan Gui, these prints tie together the winter-spring transition. From her bright golden fauxhawk to strong, vibrantly coloured dresses, down to the cozy home-like setting, this spread has us yearning to feel the warm summer sun through those wintry cold windows.
Why This Trend Is Growing
- Brightly Coloured Prints
- Opportunity for disruptive innovation: Develop a sustainable and eco-friendly printing process that can create vibrant and high-contrast prints for fashion and interior design.
- Winter-spring Transition
- Opportunity for disruptive innovation: Create innovative fabric technologies that can provide warmth during winter while still allowing breathability and comfort during the transition to spring.
- Playful Fashion Photography
- Opportunity for disruptive innovation: Introduce augmented reality experiences in fashion photography, allowing users to interact with the images and immerse themselves in the playful atmosphere.
Industries Being Reshaped
- Fashion Printing
- Opportunity for disruptive innovation: Rethink traditional textile printing methods by leveraging digital technologies and sustainable materials to create eye-catching prints.
- Textile Technology
- Opportunity for disruptive innovation: Develop advanced fabrics that can adapt to changing seasons, providing both warmth and breathability for comfortable year-round wear.
- Augmented Reality
- Opportunity for disruptive innovation: Apply augmented reality technology to fashion photography, creating immersive and interactive experiences for viewers.
