The 'Floral Fantasy' editorial for Elle Canada September 2011 is a stunning series of rich colors blended together perfectly.
All of the stunning ensembles match in some way or other with the backgrounds in each of the photos. The perfectly paired concept in the Elle Canada September 2011 spread doesn't make it overwhelming though, but rather creates a gorgeous melding of different elements coming together.
Check out the snaps in this photo shoot for yourself to see how matching doesn't always have to scream dork.
Implications - Shoppers are looking for products that will brighten up their day. Items that feature a vibrant color palette allow consumers to focus on something other than their stresses for a moment. Coming out with more designs like this could help a company increase their popularity.
Key Themes Behind This Trend
- Camouflaged Floral Spreads
- Opportunity for fashion companies to create more designs featuring a vibrant color palette and blending with backgrounds.
- Perfectly Matched Ensembles
- Opportunity for fashion companies to create coordinated outfits that meld different elements together.
- Match Without Overwhelming
- Opportunity for fashion companies to create designs that are perfectly paired but not overwhelming.
Where This Applies
- Fashion
- Companies in the fashion industry can take inspiration from the Elle Canada September 2011 editorial to create new designs that match with backgrounds.
- Retail
- Retail companies can focus on offering products that feature a vibrant color palette to help consumers focus on something other than their stresses.
- Photography
- Photography companies can experiment with matching backgrounds to outfits to create stunning visual campaigns similar to the Floral Fantasy editorial.
