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The Elisabetta Franchi FW11/12 Line Exudes Urbanite Elegance

Fashion exists as an ever-changing scene of inspiration, yet there are good reasons why certain looks never go out of style. The Elisabetta Franchi FW11/12 campaign captures one collection that learns from the success of many decades before.

The exquisite Heidi Mount is photographed by Paola Kudacki to produce a polished pictorial that would make urban women envious. The magnificent muse struts in and out of some of New York City's grandest Wall Street offices, demonstrating how such sophisticated ensembles can spell out several definitions of success.

Pencil skirts, trench coats and wide-brim hats are given a sumptuous edge with suede thigh-high boots, fur shrugs and silk blouses. Mount embodies an irresistible youth and beauty in the Elisabetta Franchi FW11/12 campaign, but manages to suggest years of experience in developing an image of affluence.