Eli Neugeboren Illustrates Beasts Into an Edelweiss Fashion Spread

 - Jan 16, 2011   Updated: Aug 22 2011
References: elineugeboren & whodesignedit.net
Illustrator Eli Neugeboren teamed up with photographer Dustin Cohen to create this interesting fashion spread for Edelweiss. The series was photographed in New York, giving the monsters plenty of opportunities to show up in the background.

The monsters Eli Neugeboren added includes a giant green monster cramped into a bus and a huge winged beast perched on a church. This is one way to make a normal fashion spread into a stand-out attention-grabber.

Implications - The rising popularity of graphic design and CGI computer technology allows businesses to enhance their products and designs with these new tech advancements to create memorable and bold imagery. In competitive markets, consumers are attracted to images and branding that experiment with bold and controversial designs.