Fashion imprint JW Anderson introduces its newest Elephant Motif collection to join its roster for the Fall/Winter 2022 season. It was originally showcased on the runway, delivering 20 pieces that spotlight the animal graphic that details the wearables.
This can be seen in the form of the relaxed shell jacket with a drop-shoulder shape and an all-over digital print in a blue or red base complete with the brand's grid logo emblem and the repeated elephant visual. This is followed by trousers that boast a wide-legged cut in the same print to create the option for a full tracksuit look. The same design can be seen detailing items such as the tees, cap, and the tote bag.
Image Credit: JW Anderson
What's Driving This Trend
- Animal-inspired Fashion Capsules
- Fashion brands can explore using animal motifs as a design element to create unique fashion capsules.
- Digital Print Apparel
- Utilizing digital printing technology for fashion design can open up opportunities for unique, eye-catching patterns.
- Retro Sportswear
- Updating classic sportswear silhouettes with modern design elements like animal motifs can create a new wave of retro-inspired fashion.
Who This Affects Most
- Fashion Industry
- The fashion industry can apply animal motifs to clothing designs for a unique and eye-catching look.
- Textile Industry
- Incorporating digital printing technology can revolutionize textile production and allow for complex and intricate designs.
- Sports Apparel Industry
- Updating classic sportswear designs with innovative design elements can give sports apparel brands an edge in the market.
