Artistically Elegant Semi-Formal Wear

Rainmaker Kyoto's SS 2019 Mixes Western & Eastern Influences

Japanese label Rainmaker Kyoto releases an eclectic and refined lookbook for its upcoming Spring/Summer 2019 collection and the photographs depict a very promising selection of amazingly elegant semi-formal clothing ensembles.

It has become apparent that the luxury fashion brand aims to "expand its stylistic horizons beyond mere suiting." The Spring/Summer 2019 capsule is a direct example of this as both the men's and women's attire effortlessly communicate an artistic interpretation of sophisticated silhouettes. Rainmaker Kyoto's elegant semi-formal garments for next year boast a well-styled fusion between Western and Eastern influences. That is, the designers orchestrate a careful combination of "trim shirting and slouchy turtlenecks" with loose and kimono-inspired silhouettes. The result is a balanced collection of elegant semi-formal garments that can be worn during work hours or outside of them.

Cultural Fusion Fashion
There's an opportunity for luxury brands to blend Western and Eastern fashion influences in their future collections.
Artistic Interpretation of Sophisticated Silhouettes
The fusion of different styles can lead to creative semi-formal wear that stands out in the market.
Expanding Stylistic Horizons
More luxury fashion brands can explore and experiment with different clothing styles beyond the traditional suiting options.

Where This Applies

Luxury Fashion
The luxury fashion industry can benefit from exploring new clothing styles and cultural influences to create unique pieces that stand out in the market.
Retail
Retail stores can embrace and market the trend of culturally influenced fashion to attract customers looking for unique and artistic clothing pieces.
Fashion Design
Fashion designers can expand their creativity and experiment with blending different styles to create unique semi-formal wear designs.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 41%
Freshness 8%

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