Ultra-Contemporary Elegant Menswear

COS Pulls Up a Sophisticated Capsule for Spring/Summer 2019

Contemporary label COS strikes the optimal balance between professional and casual with its elegant menswear collection for Spring/Summer 2019. The pieces entertain a timeless silhouette and are relatively easy to style based on day-to-day needs. The sleek and refined aesthetic boasts minimalism and a palette "mix of light blue, burgundy, heather gray and deep brown." The brand puts a playful twist on its ensembles through the daring creation of boldly colored suit ensembles.

COS' elegant menswear offerings for the season are curated by the brand's new Creative Director Christophe Copin. Upholding the effortlessly sophisticated character of the label, the Spring/Summer 2019 collection is sure to catch the eye of those who are looking to update their wardrobe.

Elegant Menswear
COS strikes a balance between professional and casual through timeless silhouette and refined aesthetic that presents disruptive innovation opportunities for established and new menswear brands.
Minimalism in Fashion
COS' palette mix of light blue, burgundy, heather gray, and deep brown exhibits fabrics, shirting, and accessories that have potential to disrupt the fashion industry by promoting minimalist wardrobe.
Brightly Colored Suits
COS' daring creation of boldly colored suit ensembles with various accessories showcases disruptive innovation opportunities for the fashion industry for attracting the younger demographic market, redefining formal wear.

Sectors Adopting This

Menswear Fashion
COS's elegant menswear collection provides a disruptive innovation opportunity for established and new menswear fashion brands to cater to both casual and professional markets through the introduction of timeless silhouettes and minimalist wardrobe.
Luxury Fashion
COS' Spring/Summer 2019 collection presents a disruptive innovation opportunity for luxury fashion brands through the promotion of timeless silhouettes, refined aesthetic, and accessories as they gear towards targeting the sophisticated consumers in the market.
Fashion Accessories
COS' minimalistic aesthetic and accessories collection exhibit disruptive innovation opportunities for established and new fashion accessory brands by introducing unique minimalist designs that complement formal and casual wardrobe.
SCORE
3.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 36%
Freshness 8%

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