Edible Modeling Clay Art

This Modeling Clay Tastes as Good as it Looks

Israeli-based leading manufacturer of arts and crafts, Amav Industries has recently revamped the entire notion of modeling clay with its edible play-dough. Scientists have introduced an edible play-dough that is appetizing and tastes delicious all at the same time. This particular innovation is a work of genius, as kids (and some adults) have a tendency to try to eat almost everything.

The set comes with a whole range of dessert-making equipment. There is no baking involved; you simply create, decorate and enjoy. From soft serve machines and candy strings, to Popsicle makers and cupcake holders, these delectable treats will keep your fingers clean and most importantly, they won't melt and won't make a mess. Children will be ecstatic to find out they can eat their edible and tasty dough creations, parents everywhere can now take a deep breath and rejoice over the fact that they are no longer obliged to wrench modeling clay from children's mouths ever again.

Edible Modeling Clay
The trend of edible modeling clay presents an opportunity for food and toy industries to come together and create innovative products that cater to children's desire to taste what they create.
Interactive Dessert Making
Edible modeling clay is disrupting the world of dessert-making by providing an interactive experience for children and adults alike, demanding innovation from the confectionary industry.
Safe and Non-toxic Art Supplies
The introduction of edible modeling clay highlights the demand for safe and non-toxic art supplies, providing an opportunity for art and crafts companies to re-evaluate their product lines.

Who This Affects Most

Toy Industry
The toy industry can explore new opportunities to provide innovative and safe play experiences with the trend of edible modeling clay.
Food Industry
The food industry can leverage the trend of edible modeling clay to create innovative dessert-making products that cater to children's desire to taste their creations.
Art and Crafts Industry
The art and crafts industry can re-evaluate their product lines to cater to the demand for safe and non-toxic art supplies, building upon this trend of edible modeling clay.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 9%
Activity 24%
Freshness 8%