The 'Eddie by Giddy' is a device designed for people with ED to wear to keep an erection and reach orgasm. It is a medical device that the FDA has registered but not yet approved. Eddie works by keeping the blood in the penis with a ring that fits well and squeezes only where needed. Eddie has four sizes and bumps to make the partner feel good while being unintrusive.
The product could affect the ED treatment market, as it is a different option from ED drugs or surgery that does not need a prescription, does not hurt, and does not have side effects. Eddie also says it can treat ED for more than 95% of people, based on clinical trials. However, the product is more expensive than other ED rings, costing $199 for one device or $349 for two.
Image Credit: Giddy
What's Driving This Trend
- Non-intrusive ED Solutions
- The development of non-intrusive wearable devices for ED treatment provides opportunities for the medical device industry to diversify treatment options.
- Wearable Sexual Wellness Products Market
- The rise of wearable sexual wellness products opens opportunities for the adult industry to expand into the health and wellness market.
- Clinically-tested Sexual Wellness Products
- The emergence of clinically-tested sexual wellness products offers opportunities for the healthcare industry to provide innovative solutions for sexual health.
Who This Affects Most
- Medical Device Industry
- The Eddie by Giddy presents the medical device industry with an opportunity to develop wearable, non-intrusive solutions for ED treatment that offer an alternative to ED drugs and surgery.
- Adult Industry
- The market for wearable sexual wellness products opens up possibilities for the adult industry to expand into the health and wellness market and reach a broader audience.
- Healthcare Industry
- The rise in clinically-tested sexual wellness products provides the healthcare industry with the opportunity to provide more solutions for sexual health and wellness.
