Juggernaut is an innovative new e-book app that is designed to encourage Indian smartphone users to read more.
Launching with 100 book titles to begin with, this e-book app costs anywhere between 15 cents and $2.25 depending on the options selected. The titles include serialized erotic short stories by Indo-Canadian adult film star Sunny Leone as well as titles by Booker Prize-winning writer Arundhati Roy, historian William Dalrymple and businessman Rajat Gupta.
These e-books have been specially adapted for smartphone-based reading, hence the focus on shorter reads and serialized stories.
India is not only home to an increasing number of literate people but also happens to be the second-largest smartphone market in the world, something which bodes well for the Juggernaut e-book app's popularity and success going forward.