If you've fallen in love with best selling novel, 'Eat Pray Love' by Elizabeth Gilbert, then you will simply adore Sue Wong's 'Eat Pray Love' fashion line. Using rich colors and embellishments, these lovely pieces will be intricately made to replicate the exotic beauty found within the book.
With other novelties already in place, Sue Wong's 'Eat Pray Love' fashion line will add a touch of fashionable taste, class and luxury to the 'Eat Pray Love' saga.
Implications - This is a perfect example of how the new business model has enveloped Hollywood. Selling major motion pictures with hefty budgets and salary fees means that the studio needs to recoup their funds, especially in a downturn facing economy. The problem is, tickets aren't selling like they used to, leading to licensing deals like this. Luckily for 'Eat, Pray, Love' the fashion line is impressive as a standalone, thereby strengthening the brand.
Key Themes Behind This Trend
- Fashion Novelty Lines
- Creating fashion lines inspired by books or movies can boost sales and strengthen the brand beyond the main product.
- Exotic Embellishments
- Using rich colors and intricate embellishments in fashion designs can create a unique and exotic appeal to consumers.
- Luxury Class Fashion
- Developing fashion lines that incorporate luxury and class elements can cater to high-end consumers, adding value to the brand.
Where This Applies
- Movie Industry
- Partnering with fashion designers to create merchandise inspired by the movie can increase revenue and add value to the brand.
- Fashion Industry
- Incorporating design elements from exotic sources in fashion can offer unique and appealing options for consumers and create a distinctive brand.
- Luxury Retail Industry
- Creating luxury fashion lines with high-end materials and designs can target high-end consumers and promote brand exclusivity and desirability.
