easyPlay is a device that encourages both play and exercise in dogs, and can be controlled by pet owners from a distance.
While many dogs, particularly large breeds, require regular activity in order to not get too restless and remain healthy, pet owners often work throughout the day and are unable to properly care for their dogs' health. The easyPlay device aims to change this fact, functioning as a remote-controlled ball that can be made to roll around no matter where the pet owner is. As the dog rolls the ball, the device dispenses treats that function as positive reinforcement for it to continue playing. The device is accompanied by an app that allows pet owners to monitor their dog's activity levels.
easyPlay is an excellent device for individuals who would like to enhance their dog's health, but who may not have the time to do so during the day.
Key Themes Behind This Trend
- Remote-controlled Pet Devices
- Disruptive innovation opportunity: Develop advanced remote-controlled devices for pet owners to interact with their pets from a distance.
- Interactive Pet Toys
- Disruptive innovation opportunity: Create interactive toys that provide mental stimulation and physical exercise for pets while their owners are away.
- Pet Activity Monitoring
- Disruptive innovation opportunity: Develop technologies that allow pet owners to track and monitor their pets' daily activity levels.
Where This Applies
- Pet Tech
- Disruptive innovation opportunity: Tap into the growing market for pet technology by creating innovative devices and solutions to enhance pet care and owner interaction.
- Smart Home
- Disruptive innovation opportunity: Integrate smart home technology with pet care products to provide pet owners with more control and convenience in managing their pets' well-being.
- Digital Health
- Disruptive innovation opportunity: Combine digital health tracking and data analytics with pet care to offer personalized insights and recommendations for pet owners.
