Jordan Brand works in collaboration with Eastside Golf on a new iteration of the signature Air Jordan 12 Golf sneaker model. The duo launch a spike-less version of the shoe by the outsole unit in order to be versatile, and prepared to be on course and off of the course.
It boasts a Sedona red color by the mudguard section and the upper is made from leather in a cream tone at the top sections. Other details include the Eastside swinging chain emblem that is found on the tongue along witha splatte graphic that makes up the heel area. It has cusom grass and dirt insoles and the shoe is all packaged in a uniquely designed look.
Image Credit: Nike
Key Themes Behind This Trend
- Spike-less Golf Sneakers
- Opportunities for disrupting the golf shoe industry by creating spike-less versions that are versatile for wearing on and off the course.
- Collaborative Design
- Innovation opportunity by collaborating with different industries and brands to bring new designs and products to the market.
- Customized Insoles
- Opportunity to incorporate customized insoles into different shoe industries for added comfort and innovation.
Where This Applies
- Sporting Goods
- Opportunities for innovation in the sporting goods industry by designing versatile and functional equipment.
- Fashion
- Opportunities for disruption in the fashion industry by collaborating with other industries designing versatile and comfortable clothing and footwear.
- Health Care
- Opportunities for innovation in the healthcare sector by incorporating customized insoles into medical shoes to assist with relieving foot pain.
