Affordable E-Bike Ranges

Decathlon is Updating its Rockrider Series for 2024 with the 'E-FEEL'

The Rockrider E-FEEL is a new range of electric mountain bikes from Decathlon, designed to offer more fun and ease of handling on the trails. The e-bikes feature a sturdy aluminium frame, a RockShox suspension system, and a 630Wh removable battery. The e-bikes also have large 2.8-inch tyres, Boost-spec wheels, and a Brose or Shimano mid motor, depending on the model.

The E-FEEL range includes three models: the E-FEEL 700S, the E-FEEL 900S, and the E-FEEL 900S Team Edition. The E-FEEL 700S is the cheapest model, with a Shimano EP600 motor, an 11-speed Shimano Cues rear derailleur, and TRP Slate Evo brakes. The E-FEEL 900S and 900S Team Edition have the Shimano EP801 motor, which delivers more torque and power. They also have Shimano Di2 transmissions, which provide automatic shifting. The 900S has an 11-speed Shimano Cues Di2 rear derailleur, while the 900S Team Edition has a 12-speed Shimano XT Di2. The E-FEEL 700S, 900S, and 900S Team Edition are expected to launch in the US in 2024, with prices of $4,650, $5,399, and $6,499, respectively. However, it is important to note that each of these models are currently available in the EU, and these prices are based on those releases, so the U.S. release may see price changes.

Image Credit: Decathlon

Electric Mountain Bikes
The E-FEEL range from Decathlon offers electric mountain bikes with sturdy frames and advanced motor technology, enhancing trail riding experiences.
Removable Batteries
Decathlon's E-FEEL range features e-bikes equipped with removable batteries, providing convenient charging options and potential for battery upgrades.
Automatic Shifting
The E-FEEL 900S and 900S Team Edition showcase Shimano Di2 transmissions, allowing for seamless and automatic gear shifting for enhanced performance.

Sectors Adopting This

Outdoor Recreation
The electric mountain bike trend presents opportunities for the outdoor recreation industry to cater to adventure enthusiasts seeking eco-friendly and thrilling experiences.
Battery Technology
The rising demand for electric bikes with removable batteries presents innovative opportunities for the battery technology industry to develop scalable and sustainable power solutions.
Cycling Gear
The integration of automatic shifting technology in e-bikes opens avenues for the cycling gear industry to design and market advanced components for effortless gear changes.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 90%
Freshness 24%