Rafael Simoes Miranda, the creator of DWISS, recently launched a series of new designs that have attracted attention on Kickstarter.
The 'DWISS R1' series comes in two different collections called 'RS1' and 'RC1.' Each collection is available as three variants. One of these variants is a top of the line Swiss-made 'Automatic Tourbillion' that operates at 28,800 beats per hour, which has 27 jewels and a power reserve of 60 hours. Also offered is an 'Automatic' version that features the Swiss-made ETA 2824 movement with 28,800 beats per hour, which has 25 jewels, and a power reserve of approximately 42 hours. Lastly, there's the 'Quartz' variant that features a RONDA 714-3, and has 5 jewels.
DWISS already overfunded its initial goal of 30,000 Swiss Francs on Kickstarter within four minutes, and the campaign ends on November 3rd. Those who support the project will be rewarded with perks, including a super early bird price of 699 CHF for an R1 Automatic watch, along with savings of 50% off the MSRP and delivers worldwide.
Key Themes Behind This Trend
- Limited Edition Watches
- Disruptive innovation opportunity: Expanding the market for limited edition watches by offering affordable Swiss-made timepieces.
- Swiss-made Automatic Tourbillion
- Disruptive innovation opportunity: Revolutionizing the high-end watch market by offering an affordable Swiss-made Automatic Tourbillion timepiece.
- Overfunding on Kickstarter
- Disruptive innovation opportunity: Leveraging crowdfunding platforms like Kickstarter to promote and finance new watch designs.
Where This Applies
- Watch Manufacturing
- Disruptive innovation opportunity: Integrating Swiss-made components into watch manufacturing to offer high-quality timepieces at affordable prices.
- Luxury Goods
- Disruptive innovation opportunity: Disrupting the luxury goods industry by providing affordable and high-quality Swiss-made watches.
- Crowdfunding
- Disruptive innovation opportunity: Harnessing the power of crowdfunding platforms to launch and promote innovative watch designs.
