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Superhero Court Kicks

The Dwight Howard Superman Adidas Will Make You a Basketball Hero

— June 19, 2010 — Fashion
Awhile back I wrote up a collaboration between Dwight Howard, Adidas, and Warner Bros. to release a line of Superman-themed athletic equipment. The Dwight Howard Superman Adidas is the first piece from that collection and it looks harder than the man of steel himself.

Yeah, I went there. The Dwight Howard Superman Adidas is decked out in Superman colors from head to toe. The tongue has the iconic 'S' on it, and the heel has 'Fortress of Solitude' written on it. There are tons of pictures in the gallery above to drool over. Let the wanting commence.
Trend Themes
1. Superhero-branded Athletic Equipment - The collaboration between athletes, brands, and entertainment franchises presents an opportunity for disruptive innovation in the sports and merchandising industries.
2. Personalized Sports Equipment - The trend of incorporating personalized elements, such as iconic symbols and phrases, in sports equipment opens up possibilities for disruptive innovation in the athletic gear market.
3. Collaborative Athlete-brand Partnerships - The partnership between Dwight Howard, Adidas, and Warner Bros. highlights the potential for disruptive innovation in the realm of sports endorsements and cross-industry collaborations.
Industry Implications
1. Sports Equipment - The introduction of superhero-themed athletic equipment creates opportunities for disruptive innovation within the sports equipment industry.
2. Merchandising - The trend of superhero-branded merchandise paves the way for disruptive innovation in the field of merchandising, particularly in the sports and entertainment sectors.
3. Sports Endorsements - Collaborations between athletes, brands, and entertainment franchises present opportunities for disruptive innovation in the sports endorsement industry.
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