Casio G-Shock's DW-6900 Military Series Boasts Matte Finishes
Riley von Niessen — March 8, 2018 — Fashion
References: world.g-shock & hypebeast
Those looking for a durable timepiece with a versatile aesthetic are likely to find the DW-6900 Military series from Casio G-SHOCK appealing.
The new timepieces are offered in three different colorways: olive, black, and navy. All of the colorways are matte, giving them a more subtle look that makes it easy to integrate them into virtually any casual ensemble. The bands are made from a soft resin material, which matches the faces of the watches as well, helping it to maintain its minimalist and utilitarian aesthetic.
All of the timepieces feature a "five-button design, countdown timer, 1/100 second stopwatch, auto-calendar and water resistance up to 200 meters." Currently, no release date has been given, however consumers can expect to find them soon at G-SHOCK retailers soon.
The new timepieces are offered in three different colorways: olive, black, and navy. All of the colorways are matte, giving them a more subtle look that makes it easy to integrate them into virtually any casual ensemble. The bands are made from a soft resin material, which matches the faces of the watches as well, helping it to maintain its minimalist and utilitarian aesthetic.
All of the timepieces feature a "five-button design, countdown timer, 1/100 second stopwatch, auto-calendar and water resistance up to 200 meters." Currently, no release date has been given, however consumers can expect to find them soon at G-SHOCK retailers soon.
Trend Themes
1. Military-inspired Timepieces - There is an opportunity for disruptive innovation in creating timepieces with military-inspired designs that are rugged and durable for both military and civilian use.
2. Matte-finished Timepieces - Matte-finished timepieces offer a more subtle and versatile look that can be integrated into any casual ensemble, and represent an opportunity for design innovation.
3. Soft Resin Materials - The use of soft resin materials for watch bands and faces represents an opportunity for innovation in comfort and durability for both military and civilian use.
Industry Implications
1. Watch Industry - The watch industry can innovate by creating more durable and rugged timepieces with military-inspired designs that cater to both military and civilian consumers.
2. Fashion Industry - The fashion industry can innovate by integrating military-inspired designs into their clothing and accessory lines to cater to consumers who seek durable fashion items.
3. Military Industry - The military industry can incorporate innovative materials such as soft resin into their equipment and gear to improve overall comfort and durability for military personnel.
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