Those looking for a durable timepiece with a versatile aesthetic are likely to find the DW-6900 Military series from Casio G-SHOCK appealing.
The new timepieces are offered in three different colorways: olive, black, and navy. All of the colorways are matte, giving them a more subtle look that makes it easy to integrate them into virtually any casual ensemble. The bands are made from a soft resin material, which matches the faces of the watches as well, helping it to maintain its minimalist and utilitarian aesthetic.
All of the timepieces feature a "five-button design, countdown timer, 1/100 second stopwatch, auto-calendar and water resistance up to 200 meters." Currently, no release date has been given, however consumers can expect to find them soon at G-SHOCK retailers soon.
What's Driving This Trend
- Military-inspired Timepieces
- There is an opportunity for disruptive innovation in creating timepieces with military-inspired designs that are rugged and durable for both military and civilian use.
- Matte-finished Timepieces
- Matte-finished timepieces offer a more subtle and versatile look that can be integrated into any casual ensemble, and represent an opportunity for design innovation.
- Soft Resin Materials
- The use of soft resin materials for watch bands and faces represents an opportunity for innovation in comfort and durability for both military and civilian use.
Who This Affects Most
- Watch Industry
- The watch industry can innovate by creating more durable and rugged timepieces with military-inspired designs that cater to both military and civilian consumers.
- Fashion Industry
- The fashion industry can innovate by integrating military-inspired designs into their clothing and accessory lines to cater to consumers who seek durable fashion items.
- Military Industry
- The military industry can incorporate innovative materials such as soft resin into their equipment and gear to improve overall comfort and durability for military personnel.
