The Duvetica Puffer Coats are Shiny and Chic
Francis Tiangson — February 18, 2011 — Fashion
References: duvetica.it & selectism
The Duvetica Puffer Coats will add a bright shining accent to the fall scene this year. The coats are made from a slick material that will shimmer in the sunlight. Featuring a full-zip hood, these colorful coats will be a standout amongst the multitude of autumn jackets.
These fashionable Duvetica Puffer Coats are perfectly stuffed to keep you warm when the weather takes a plummet in the autumn season, but are still thin enough to keep you from looking like a giant marshmallow.
These fashionable Duvetica Puffer Coats are perfectly stuffed to keep you warm when the weather takes a plummet in the autumn season, but are still thin enough to keep you from looking like a giant marshmallow.
Trend Themes
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Slick Puffer Coats — The trend of slick materials in puffer coats creates an opportunity for innovative fabric technology.
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Bold Colored Outerwear — The trend of bright colors in outerwear creates an opportunity for unique color psychology-driven marketing strategies.
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Hybrid Fashion-function Apparel — The trend of combining a stylish appearance with functional warmth in fashion apparel creates an opportunity for innovative material and design approaches.
Industry Implications
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Fashion and Apparel — The fashion industry can leverage the trend of slick puffer coats to create disruptive innovations in fabric technology and sustainability.
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Outdoor Retail — The outdoor retail industry can leverage the trend of hybrid fashion-function apparel to create disruptive innovations in material and design, and appeal to fashion-conscious consumers.
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Sporting Goods — The sporting goods industry can leverage the trend of bold colored outerwear to create disruptive innovations in color psychology-driven marketing strategies, specifically targeting millennial and Gen Z consumers.
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