This Ad by 'Duram Smart Paints' Displays Extreme Waterproof Features
Tana Makmanee — May 2, 2013 — Marketing
References: bestadsontv
If you've ever painted a house you know that it is essential that the product be waterproof to protect your home from any water damage from the rain, and this 'Flood' ad by Duram Smart Paints aims to showcase that their product is able to withstand any extreme circumstance, including a mass flood.
The creative advertisement is simple yet effective. It displays the image of a wide-open ocean, with the top of a chimney slightly sticking out with smoke emanating from it, as if the house were still functioning. The bottom of the ad states, "Waterproof. No matter what," which aims to show the customer that this product is tough enough to sustain water damage from the most extreme circumstances, such as water encompassing your whole house.
If you have ever doubted whether a particular product would be able to withstand heavy-duty water damage, this ad for Duram Smart Paints will surely put your mind at ease.
The creative advertisement is simple yet effective. It displays the image of a wide-open ocean, with the top of a chimney slightly sticking out with smoke emanating from it, as if the house were still functioning. The bottom of the ad states, "Waterproof. No matter what," which aims to show the customer that this product is tough enough to sustain water damage from the most extreme circumstances, such as water encompassing your whole house.
If you have ever doubted whether a particular product would be able to withstand heavy-duty water damage, this ad for Duram Smart Paints will surely put your mind at ease.
Trend Themes
1. Extreme Waterproofing - Companies can explore the development of innovative products that can withstand extreme water damage, such as smart paints.
2. Creative Advertisements - There is a growing trend in creating simple yet effective ads that communicate the product's unique selling point in a visually captivating way.
3. Customer Assurance - There is an increasing demand for advertisements that reassure customers about the product's durability and ability to withstand challenging circumstances.
Industry Implications
1. Home Improvement - The home improvement industry can leverage extreme waterproofing products to offer customers more durable and long-lasting solutions for their homes.
2. Advertising and Marketing - The advertising industry can benefit from the trend of creating creative ads that effectively communicate a product’s unique features and benefits.
3. Construction and Building Materials - The construction industry can explore new materials, such as smart paints, that offer enhanced water resistance and protection against water damage.
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