Thrasher skater of the year -- and Nike signee -- Ishod Wair teamed up with Nike to create a technicolor version of Nike's SB Dunk Low Pro sneaker. Serving to the signature styles of both brands, the newly designed sneaker is truly the best of both worlds.
The newly designed Dunk Low Pro follows an earlier collaboration sneaker between the two brands. This time around, the co-branded sneaker features black suede panels, which are contrasted with vibrant tie-dye detail on the upper and heel. The white Zoom Air cushioned sole is matched with clean white laces while Nike branding is seen on the heel tab and the iconic Swoosh logo decorates the sides.
Sneaker enthusiasts and skaters can expect the new Nike SB Dunk Low Pro to drop at Nike SB stockists on May 6th, 2016.
What's Driving This Trend
- Co-branded Tie-dye Kicks
- Opportunity for brands to collaborate on unique and vibrant sneaker designs.
- Skater Collaboration
- Skateboarding brands partnering with popular skaters to create signature sneaker lines.
- Zoom Air Cushioning
- Growing trend of sneakers incorporating comfortable and responsive cushioning technology.
Who This Affects Most
- Footwear
- Potential for footwear companies to expand their product lines with co-branded and colorful sneaker collaborations.
- Sports Apparel
- Opportunity for sports apparel brands to tap into the skateboarding market by partnering with popular skaters for unique sneaker designs.
- Athletic Technology
- Growing demand for comfortable and technologically advanced sneakers presents opportunities for companies specializing in cushioning technology.
