British streetwear imprint Due Diligence introduces its latest collection designed for the Fall/Winter 2022 season entitled 'Chapter 3.' The new capsule readies for the colder seasons with a selection of cozy designs made from wool and cotton materials. It also features some plush leather options that are seen making up the double-zipped Puffa coat filled with goose-down.
Other notable items in the capsule include the lamb Nappa leather full-zipped hoodie, sleek sweatsuits with slit-hem detailing, graphic tees, and padded vests. Some of the standout details include the DD interlocking logo detail and neon green colorway for a stark touch. There are also neutral hues of black, white, and brown neutrals that make up the collection.
Image Credit: Due Diligence
Why This Trend Is Growing
- Cozy Streetwear
- There is an opportunity for outdoor brands and retailers to tap into the trend of cozy and comfortable streetwear by incorporating organic and sustainable materials to appeal to environmentally conscious consumers.
- Leather Options
- The growing popularity of leather in streetwear provides an opportunity for companies to innovate by using alternative and sustainable materials such as vegan leather.
- Standout Logos
- The popularity of logos offers a chance for companies to create eye-catching and bold designs to set themselves apart in a crowded market of streetwear brands.
Industries Being Reshaped
- Fashion
- Fashion companies can incorporate cozy streetwear trends and stand-out logos on their products to cater to the growing demand of streetwear.
- Apparel
- Apparel companies can offer alternative and sustainable leather options to satisfy the consumer demand for stylish and eco-friendly clothing.
- Outdoor
- Outdoor companies can innovate by creating streetwear that appeals to consumers' desire for comfortable and versatile clothing that can be worn in a variety of environments.
