Vibrant Beach Couture

The Dsquared2 Spring/Summer RTW Collection Boasts Eccentric Beach Style

Picking up where its menswear collection left off, the Dsquared2 Spring/Summer 2016 collection is a line of unique beach-friendly looks.

Inspired by Hawaiian surfers yet again, the Caten brothers breathed an eccentric sense of surfer style into the Dsquared2 Spring/Summer 2016 collection. The color palette -- including pink, green, yellow and orange -- adorns mini neoprene dresses, flowing chiffon skirts, sporty vests and sporty sheath dresses. Athleisure is mixed with red carpet glam in the form of sporty mini dresses that are paired with long detachable chiffon skirts and tattooed bodysuits.

Dean and Dan are able to successfully juxtapose scuba suits and swimwear with the brand's signature pieces like tailored blazers that are appropriate year-round.

Eccentric Beach Style
Opportunity for creating unique and bold beachwear designs that combine sporty and glamorous elements.
Athleisure
Disruptive potential in merging athletic and leisurewear to create versatile and fashion-forward outfits.
Surfer Fashion
Opportunity to infuse surf-inspired elements into high fashion, blending casual and sophisticated styles.

Who This Affects Most

Fashion
Fashion industry can explore and incorporate eccentric beach style into their collections to cater to unique customer preferences.
Swimwear
Opportunity for swimwear industry to innovate by combining elements of sportswear and high fashion in their designs.
Sports Apparel
Sports apparel industry can explore the athleisure trend by incorporating fashion-forward designs that can be worn both in and outside of the gym.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 57%
Activity 33%
Freshness 8%