Leather-Loving Edgy Editorials

The DSquared2 Fall 2011 Ad Campaign is Dark and Gorgeous

Anyone who knows me knows that I love me some leather, so the DSquared2 Fall 2011 ad campaign is right up my alley. The campaign features stunning models Saskia de Brauw and Emily Baker and was shot by Mert Alas and Marcus Piggott of famed fashion photography duo Mert & Marcus.

The black and white photos from the DSquared2 Fall 2011 are gritty and gorgeous. The advertising campaign is called 'Tribute to Pioneers' and is a perfect reflection of twin designers Dan and Dean Caten's Fall 2011 runway presentation, which featured long black leather coats, frayed jeans and plaid, prairie-inspired shirts.

The DSquared2 Fall 2011 campaign is a beautiful work of art and anyone who loves photography of a dark, mysterious nature -- like I do -- will surely be a fan of this campaign.

Dark Fashion Photography
There is an opportunity to disrupt and enhance traditional fashion photography by creating more dark and mysterious imagery.
Leather Apparel
There is an opportunity to disrupt and revamp traditional leather apparel designs with more edgy and unique styles.
Grungy Advertising Campaigns
There is an opportunity to disrupt and modernize traditional advertising campaigns by creating more edgy and grungy ads.

Who This Affects Most

Fashion Photography
There is an opportunity to innovate traditional methods of fashion photography with a darker and more mysterious approach.
Leather Clothing Industry
There is an opportunity to disrupt and modernize traditional leather clothing designs with edgy and unique styles.
Advertising Industry
There is an opportunity to disrupt and modernize traditional advertising campaigns by creating more edgy and grungy ads with unique design styles.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 10%
Activity 29%
Freshness 8%