Drinking and dating tend to go hand-in-hand. Drinks help to calm one's nerves, while bars provide romantic atmospheres for dates, making the two activities seem like a perfect match. This concept, however, makes it hard for those who don't drink to find ways to connect, so O'Douls and Match have partnered to help non-drinkers break the ice.
O'Douls, the alcohol-free beverage brand, partnered with the dating service to help virtual daters. The pair collaborated on at-home date kits, which can be ordered online. The kits cater to the individual needs of a non-drinker, or low-alcohol consumer, offering “No Drinks,” “Depends on The Day,” “Anything in Moderation” or “Let’s Drink.”
This provides consumers with more options when it comes to drinking and dating, helping the space become more inclusive.
Image Credit: Match
Key Themes Behind This Trend
- Sober-curious Dating
- O'Douls and Match have introduced at-home date kits catering to the needs of non-drinkers, disrupting the traditional drinking and dating concept.
- Alcohol-free Beverages
- The rise of sober-curious dating kits presents an opportunity for the alcohol-free beverage industry to expand its target market beyond recovering alcoholics.
- Virtual Dating
- The pandemic has caused a surge in virtual dating, prompting brands to innovate and introduce new products like the O'Douls and Match at-home date kits.
Where This Applies
- Online Dating
- Online dating services like Match have an opportunity to tap into the growing sober-curious community by introducing specific features and filters for non-drinkers.
- Beverage
- Non-alcoholic beverage brands like O'Douls have a chance to innovate and create more products that cater to the needs of non-drinkers in settings like dates and social gatherings.
- Event Planning
- Event planners can incorporate the O'Douls and Match at-home date kits into their services, introducing non-drinking-friendly options for couples and groups.
