As if horses weren't hard enough to ride, cowboys have a new and unlikely foe. For the launch of Drench Juicy Spring Water, the company released a commercial with a pheasant riding cowboy.
The funny commercial makes for great branding- if Drench is good enough to make cowboys able to ride pheasants, and is good enough to make giant pheasants, it must be good.
So, cowboys everywhere, get ready, the giant pheasants are coming.
Implications - Businesses that use humor in their products and marketing strategies are likely to generate large levels of success. A business that uses comedy is much more likely to be perceived as an approachable organization in comparison to its very serious and somber counterpart.