Soft Tonal Dreamy Streetwear

Girls Don't Cry Launches Its Fall 2019 Collection of Bold Tonal Goods

Verdy prepares for the Fall 2019 season with the latest launch of dreamy streetwear designs for his imprint Girls Don't Cry. The entire lookbook embodies a soft energy with the relaxed looks and color palette that readies for the colder seasons in a playful manner.

The range features graphics that are associated in correlation with the Japanese creative's heritage and tonal streetwear hues. The palette highlight red, brown, pink, green, and black, along with overdyed hues that are set as the base. Some of the seasonal structures include hoodies, tees, socks, crewnecks, and socks. Aside from the apparel are accessories such as tote bags, a set of keychains, and floor mats -- all of which spotlight the phrase "Girls Don't Cry" and heart motifs.

Dreamy Streetwear
Opportunity to incorporate relaxed designs and tonal hues into the streetwear industry for the fall season.
Heritage Graphics
Opportunity for streetwear brands to incorporate graphics that represent their heritage and culture into their designs.
Heart Motifs
Opportunity for accessories that feature heart motifs to become a trend in the streetwear industry.

Where This Applies

Fashion
Fashion industry can adopt the dreamy streetwear trend for the upcoming fall season.
Streetwear
Streetwear industry can incorporate heritage graphics and heart motifs into their designs to stay on trend.
Accessories
Accessory industry can incorporate the heart motif trend into their products for the upcoming season.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 32%
Freshness 9%