PrettyLittleThing, the popular fashion label prefered by Gen Z and Millennial consumers, recently expanded its portfolio with the introduction of the new Drawstring Jersey Wide Leg Jogger. The new pants pay homage to the recent shift from skinny and slim silhouettes to wider styles preferred by the aforementioned demographics.
The Drawstring Jersey Wide Leg Joggers from PrettyLittleThing are available in two neutral colorways – Black and Grey – and are available in multiple sizes ranging from 00 to 10. These versatile fits boast a drawstring waist and are perfect for any occasion since they can be dressed up or down with accessories.
The PrettyLittleThing Drawstring Jersey Wide Leg Joggers can be purchase online for $24.00 CAD.
Image Credit: PrettyLittleThing
Why This Trend Is Growing
- Shift to Wide Leg Styles
- The shift from skinny and slim silhouettes to wider styles preferred by younger demographics presents an opportunity for fashion brands to expand their portfolios and cater to changing consumer preferences.
- Versatile Joggers
- The popularity of joggers that can be dressed up or down with accessories presents an opportunity for fashion brands to create more versatile pieces that can be worn in various settings.
- Affordable Fashion
- Affordable fashion continues to be a trend for younger generations, creating opportunities for brands to offer affordable yet stylish options like the Drawstring Jersey Wide Leg Joggers from PrettyLittleThing.
Industries Being Reshaped
- Fashion
- Fashion brands that cater to younger generations should consider incorporating wider styles and versatile joggers to meet changing consumer preferences and leverage affordability.
- E-commerce
- E-commerce retailers can take advantage of the popularity of affordable, versatile joggers by promoting and offering them online, especially during the pandemic where online shopping has become the norm.
- Retail
- Retail stores can benefit from offering affordable and trendy joggers like the Drawstring Jersey Wide Leg Joggers from PrettyLittleThing to capture younger consumers who prioritize affordability and versatility.
