Manchester-based streetwear imprint Drama Call introduces a look at its latest collection which is made up of 25 pieces. This marks the latest collection that has been unveiled by the brand, featuring a selection of releases that have never been seen before.
It kicks off with the classic Trackeh design, which is a style that is detailed with dark green tones and branding details across the leg of the joggers and at the chest of the matching hoodie. Additionally, the collection also features a series of lightweight outerwear that is designed with breathability and waterproof elements. It comes in the form of a matching shorts and jacket set. It comes in a black color palette and is detailed with branding accents.
Image Credit: Drama Call, <a rel='nofollow' href='https://hypebeast.com/uk/2023/8/drama-call-new-drop-official-imagery-streetwear-collection'>hypebeast</a>, <a rel='nofollow' href='https://dramacall.com/password'>dramacall</a>
Why This Trend Is Growing
- Sustainable Fashion
- Opportunities for brands to create lightweight fashion capsules with eco-friendly materials and production methods.
- Athleisure Wear
- Opportunities to incorporate sporty elements into fashion capsules, offering versatility and comfort for consumers.
- Streetwear Fashion
- Opportunities for brands to explore unique designs and branding elements in their fashion collections.
Industries Being Reshaped
- Fashion
- Opportunities for established and emerging fashion brands to create innovative lightweight summer fashion capsules.
- Textile
- Opportunities for textile manufacturers to develop sustainable fabrics and materials suitable for lightweight fashion capsules.
- Sportswear
- Opportunities for sportswear brands to incorporate lightweight and breathable elements into their product offerings.
