Sleek Paisley-Printed Menswear

The Drake’s of London x Fred Perry Collection is a Man&#8217

When it comes to dapper collections and stunning men’s apparel, the Drake’s of London x Fred Perry collaboration is a beautiful amalgamation of paisley prints, men’s scarves and an assortment of perfectly fit polos. Fred Perry and Drake’s of London are both United Kingdom-based companies who specialize in luxury men’s couture. The collaboration includes every possible men’s piece conceivable. From leather loafers to wind breakers, the Drake’s of London x Fred Perry collaboration will hit the heart strings of any preppy male.

The paisley-printed polos are the heart and soul of the collection. The paisley works its way onto the other pieces, highlighting the collars, cuffs and shoes. The paisley print is a stunning print to add to the Fall 2012 collection.

Paisley Prints
The trend of incorporating paisley prints into men's fashion offers an opportunity for disruptive innovation in the apparel industry.
Luxury Men's Couture
The rise of collaborations between luxury fashion brands opens up disruptive innovation opportunities in the men's couture industry.
Preppy Male Style
The growing popularity of preppy fashion among males creates a space for disruptive innovation in the menswear industry.

Where This Applies

Apparel Industry
The integration of paisley prints into men's fashion presents disruptive innovation opportunities within the apparel industry.
Luxury Fashion Industry
The collaborative efforts between luxury fashion brands like Fred Perry and Drake's of London provide opportunities for disruptive innovation in the luxury fashion industry.
Menswear Industry
The growing demand for preppy male style creates disruptive innovation opportunities within the menswear industry.
SCORE
2.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 37%
Freshness 8%