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Modern Co-Branded Shoes

Dr. Martens Taps Heaven by Marc Jacobs for a Two Mary Jane Silhouettes

— May 30, 2022 — Fashion
Heaven by Marc Jacobs is partnering with Dr. Martens for a revamped version of the ‘Mary Jane’ and ‘Ricki Sandal.’ The Mary Jane features a T-bar buckle strap, black leather, and Dr. Martens' signature yellow stitching. The shoe silhouette has become a staple in the footwear industry and is commonly worn by young girls, but the Mary Jane has solidified itself as a timeless piece that can be worn by anyone.

The ‘Ricki Sandal’ is reworked by Heaven’s creative director, utilizing a silver buckle, Heaven’s branding, and Dr. Martens stitching. Both shoes celebrate Heaven’s and Dr. Martens' respective imprints on the apparel and footwear industries, challenging the boundaries of gendered fashion trends.

The Dr. Martens and Heaven collaborative shoes will be available on the Dr. Martens website from June 6.

Image Credit: Dr. Martens
Trend Themes
1. Co-branded Fashion - Continued development of collaborative products between iconic fashion brands creates opportunities for disruptive innovation in product design and marketing.
2. Gender-inclusive Footwear - Expanding the market for gender-neutral or non-binary shoes creates opportunities for disruptive innovation in product design and branding.
3. Revival of Classic Shoe Styles - Revamping timeless shoe styles through new collaborations creates opportunities for disruptive innovation in product design and branding.
Industry Implications
1. Fashion - Continued collaboration between iconic fashion brands creates opportunities for disruptive innovation in product design and marketing.
2. Footwear - The promotion of gender-inclusive shoes creates opportunities for disruptive innovation in product design and marketing.
3. Retail - The release of the updated iconic Mary Jane and Ricki Sandal styles creates opportunities for disruptive innovation in product merchandising and marketing.
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