The Dr Denim F/W 2010 lookbook plays with fun little science tricks while showing off some pretty rad designs.
The shoot plays with magnets, a lever and hair dryers to create fun effects to add visual interest and complement the clothes. The denim, in both light and dark washes, is all cuffed. Each model is sporting denim that is rolled up to some extent making for a very geek chic outfit. The Dr Denim F/W 2010 Lookbook is playful, fun and a little nerdy.