Casa Optima Launches DOuMIX? Squeeze No Added Sugar Line
Edited by Kanesa David — April 7, 2026 — Lifestyle
This article was written with the assistance of AI.
References: casaoptima & thespiritsbusiness
Casa Optima introduced DOuMIX? Squeeze, a no added sugar range of fruit-based premixes designed for bars and professional beverage settings, featuring a 70% fruit content to retain aroma and natural flavour. The line expanded the brand’s DOuMIX? mixer family, which Casa Optima first launched in 2022, and targets contemporary cocktail and non-alcoholic serve formats.
Squeeze ships in six flavours — mango, maracuja (passion fruit), strawberry, blood orange, banana and sour cherry — and is formulated to deliver a smooth, consistent base for sours, frozen drinks, fruity shakes and aromatic long serves.
The premixes are made to fit high-volume venues and concept bars seeking lower-sugar options without compromising taste, reflecting broader consumer demand for natural, authentic ingredients in mixology.
Image Credit: Casa Optima
Squeeze ships in six flavours — mango, maracuja (passion fruit), strawberry, blood orange, banana and sour cherry — and is formulated to deliver a smooth, consistent base for sours, frozen drinks, fruity shakes and aromatic long serves.
The premixes are made to fit high-volume venues and concept bars seeking lower-sugar options without compromising taste, reflecting broader consumer demand for natural, authentic ingredients in mixology.
Image Credit: Casa Optima
No-added-sugar drink mixers: usage and adoption
Informs near-term decisions to stock, try, or switch to no-added-sugar fruit mixers for cocktails and non-alcoholic drinks.
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When was the last time you used a fruit mixer/premix in a drink?
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Next time you buy drink mixers, how likely to choose no-added-sugar?
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Which mixer would you be more likely to buy the next time you visit a store?
Trend Themes
1. No-added-sugar Mixers - Growing consumer preference for sugar-free cocktail components creates scope for novel ingredient systems that replicate sweetness and mouthfeel without calories.
2. High-fruit-content Premixes - A shift toward authentic, fruit-forward bases opens possibilities for concentration and preservation technologies that maintain aroma and texture at scale.
3. Ready-to-use Bar Mixes - Increasing demand from high-volume venues points to platform solutions that standardize house-quality cocktails through pre-formulated, shelf-stable concentrates.
Industry Implications
1. Hospitality and Bars - Premium venues seeking lower-sugar offerings create a market for bespoke beverage programs relying on consistent, on-demand premix formulations.
2. Beverage Manufacturing - Producers of mixers and soft beverages could leverage advanced formulation and processing methods to deliver clean-label, fruit-dense products at industrial volumes.
3. Foodservice Distribution - Distribution networks oriented toward restaurants and chains may be disrupted by consolidated supply of versatile premixes that reduce in-kitchen labor and ingredient waste.
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