Nike delivers yet another iteration of the Dunk Low sneaker model to its evergrowing roster with the latest Double Spray Painted Swoosh logo on the sides of the shoe. The classic sneaker is made with a greyscale color-blocking design with a white mesh foundation and black detailing for a touch of contrast.
There are grey accents that continue at the overlaying detail as the dual Swoosh emblem is done in a sage green tone along with a grey and black look as well. It all rests on top of a white midsole. Branding can be seen along the mesh tongue and the heel in black color for contrast. Rounding out the shoe are the branded outsoles.
Image Credit: Nike
Why This Trend Is Growing
- Custom Logo Sneakers
- Disruptive innovation opportunity: Sneaker companies can offer customizable logos to consumers using spray painting technology.
- Spray Painting Technology
- Disruptive innovation opportunity: Spray painting technology can be used in other industries like automotive to create unique branding and designs.
- Minimalist Design
- Disruptive innovation opportunity: The trend towards minimalist design can be utilized in various industries to appeal to consumers seeking simplicity and clean aesthetics.
Industries Being Reshaped
- Footwear
- Disruptive innovation opportunity: Footwear companies can offer customizable logo designs using spray-painting technology.
- Fashion Design
- Disruptive innovation opportunity: The fashion industry can explore minimalist design in various apparel pieces for consumers who want simplicity and clean styling.
- Advertising
- Disruptive innovation opportunity: Advertising agencies can utilize spray-painting technology to create unique and attention-grabbing ad campaigns for their clients.
