Black Market is pushing harder into creatine with 'TEN,' a flavored powder designed for people training for strength, power, endurance and recovery. Each scoop delivers 10g of creatine monohydrate, which exceeds the 5g commonly found in creatine products.
TEN also includes 'AstraGin' to support absorption, and its flavoring lets people drink it by itself or stir it into a pre-workout or amino drink. Black Market prices the tub at $49.99 for 30 servings. 'Creatine Raw' from the same brand comes in a 60-serving tub for $34.99.
At $49.99 for 30 servings, TEN is Black Market's pricier creatine option in its lineup, alongside Creatine Raw. Its 10g dose and flavored, mix-ready format broaden the brand's creatine range for people who want a single scoop focused on strength, endurance and recovery.
Image Credit: Stack3d
Key Themes Behind This Trend
- High-dose Creatine
- Elevated single-scoop formulations are reshaping performance supplementation by appealing to consumers seeking simplified strength, recovery, and endurance support in fewer servings.
- Flavor-forward Supplements
- Palatable powders create differentiation in crowded sports nutrition categories by making functional ingredients easier to consume on their own or within stacked routines.
- Absorption-enhanced Formulas
- Ingredient systems focused on bioavailability add premium positioning to commodity supplements by reframing efficacy around improved uptake and optimized dosing.
Where This Applies
- Sports Nutrition
- Performance-focused brands are expanding core supplement categories with more specialized formats that blend convenience, taste, and higher perceived functional value.
- Fitness Beverages
- Mix-ready powders blur the line between supplements and drink enhancers, opening space for hybrid products designed around pre-workout, recovery, and daily hydration occasions.
- Nutraceuticals
- Premiumized ingredient combinations are driving innovation in wellness products as familiar compounds are reformulated with supporting actives and lifestyle-oriented delivery formats.
