Kia is opening up your world with this multi-purpose vehicle concept. To be debuted at the Geneva Motor Show, the 13-foot-long, Kia No 3 has one noticeable feature: a giant, roof-spanning window or Woof (Rindow didn't sound as cool). That's right, you heard it here first. Soon to be a niche or style of its own - the Woof.
Implications - Products like this car take something familiar and unremarkable like a sun roof and drastically reinterpret it. The result is an overall design that truly stands out from anything else on the market and that kind of unique appeal is bound to be noticed by consumers from all across the spectrum. In a crowded and competitive industry, standing out is definitely an advantage.