The Dolce & Gabbana campaign for Spring/Summer 2015 showcases the luxury label's eyewear accessories. Blending Italian and Spanish influences, the advertorial features Bianca Balti, Blanca Padilla, Irina Sharipova and others.
Captured by Domenico Dolce, this cultural eyewear ad even features bullfighter José Maria Manzanares and an elderly model who also dons the label's gorgeous shades. When it comes to wardrobe, this campaign highlights embroidered dresses and printed menswear pieces that are loosely inspired by traditional matador uniforms.
This Spring/Summer Dolce & Gabbana campaign references cultural fashions and is a contemporary translation of vintage Sicilian styles. From its wardrobe and eyewear accessories to its Flamenco-themed hair styling, the advertorial illustrates Sicily's diverse blend of Italian and Spanish cultures.
Key Themes Behind This Trend
- Cultural Fashion
- There is a disruptive innovation opportunity in creating cultural-inspired fashion that blends different influences.
- Vintage Style
- Opportunities exist in translating vintage fashion styles into contemporary collections.
- Blend of Cultures
- Creating products or campaigns that showcase the unique fusion of multiple cultures can lead to disruptive innovation.
Where This Applies
- Fashion
- The fashion industry can explore the opportunity to incorporate cultural inspirations into their designs and marketing strategies.
- Eyewear
- There is potential for disruptive innovation in the eyewear industry by incorporating cultural influences in design and marketing.
- Advertising
- The advertising industry can explore the opportunity to create campaigns that highlight the blend of different cultures.
